About Us

Built By Guides For Guides

After another long day guiding clients for trout on the Cumberland River in Kentucky, Ben’s clients asked him a question that got him thinking. “Where can we leave you an online review?” Ben didn’t have an answer for that. He didn’t really have an online presence. He relied on word of mouth. As he began to think through the implications of a digital presence, he realized that he wasn’t the only guide with this problem. The seed was planted and Guide Book was born.

Over the Covid pandemic lull, Ben teamed up with two co-founders, Stuart and Perry, who were also guides and outdoorsmen. The trio looked at the landscape and realized that, while there were lots of experience marketplaces out there, none of them were focusing on what was actually important: the guides offering these services. So Guide Book set out on a mission to build a platform that focused on guides and making their lives just a little bit easier.

What We Do

The Guide Book platform is built, and is continually being optimized to help guides run better businesses. We want to help them offer a seamless client experience starting with their first search for a guide, and ending after they get home from a successful fishing trip. We believe that by relieving guides of the countless hours spent managing the backend of their business, we can free them up to focus on delivering life changing experiences for their clients.

Our Approach

You aren’t going to find city tours, pub crawls, or art galleries on Guide Book. Our product is uniquely designed to facilitate outdoor adventure sports and the specific needs of the guides in this industry. We know first-hand that the best guides out there are usually the ones that don’t have time to build and manage websites and marketing plans. We are hear to help these guides tell their stories and showcase the experiences that drive them.

Your Experience

For Guides

We understand  you because we've been you. Our platform is here to help you focus on what you do best – guiding adventures. We want you to use this platform in whatever way best suits your needs, whether that is picking up a few extra trips, or hosting your entire digital presence. Our mission is simply to help guides be more successful.

Got questions? Here is our Guide FAQ Page.

Our team has personally vetted every guide on our platform, and we don’t plan to quit this practice. Yes, this is a burdensome process, but we want to make sure that any guide you might book on Guide Book is someone we would either want to fish with or work with ourselves.

For Anglers

Looking for your next outdoor experience? Guide Book is your one-stop shop. We personally vet every guide on Guide Book so you know you are getting the best. Find the perfect trip, read reviews from other clients and book your next amazing adventure.

Our Team

Stuart Jordan

Co-Founder & Chief Executive Officer

Smallmouth Bass, Louisville, KY

Ben Roberson

Co-Founder & Chief Growth Officer

Brown Trout, Louisville, KY

Perry Azevedo

Co-Founder & Chief Product Officer

Chinook Salmon, Wenatchee, WA

Alyx Parks

Director of Customer Experience

Steelhead, Paris, ON

Joe Clarke

Chief Technology Officer

Whatever Bites!, Myrtle Beach, SC

Let’s go!

Ready for your next adventure? Or ready to list your guiding services? For more stories and updates, follow us on Facebook & Instagram.

As summer is coming to a close, we are grateful for all the guides, fisheries, ambassadors, photographers, videographers, fish, fly rods, and clients that make Guide Book possible. Pop over to the platform and book your next guide day now! Special thanks to @modifycontent @verygoodflyfishing @wildflycharters and @gabs_bows_browns
@westsideflyguide grew up in Northern Michigan, along the banks of the Betsie and Platte River, wielding a fly rod by the age of 14. He got his feet wet in the industry as a first mate on the charter boats out of Frankfort, fishing for Lake Trout, Steelhead, and Salmon in the spring and summer. In his free time, he honed his abilities pursuing steelhead, trout, salmon, and smallmouth in all of Michigan’s great watersheds. After studying Natural Resource Management and Writing at Grand Valley State University, Westley left the concrete jungle of Grand Rapids, the Grand River, and the Rogue river behind. He drifted into the PMRL fly shop one day with a laundry list of questions, a head full of confidence, and a heart full of passion. After helping maintain the fly shop and lodge operations for a few years, Westley smoothly transitioned into being a guide. Whether you are new to the sport, or a seasoned veteran, Westley’s mix of humor, patience, thorough instruction, knowledge, and passion is sure to rub off on you. In his free time Westley enjoys tying flies, spending time with his friends and fellow guides, enjoying the company of his girlfriend and their three dogs, and of course, fishing. Guide Book is working on a website for Westley, as we speak. If you, or a guide you know is interested in a custom website or integrating better booking tools into their existing website, don’t hesitate to reach out!! Book @westsideflyguide here: https://guidebookco.com/guides/westley-allen #flyfishing #michigan #swing #steelhead #browntrout
For the final part of the story of @dry_land_sucks_charters , and the inspiring work they’re doing offshore in St. Augustine, we have Lucas Smith—co-captain and best friend of Wade Hoag. Here, Lucas describes their relationship, their approach as a charter built with inclusion and adaptability at the forefront, and his thoughts on where they’re going and why. These guys are inspiring...give it a listen! #fishing #fishon #guidebookco