About Us
Built By Guides For Guides
After another long day guiding clients for trout on the Cumberland River in Kentucky, Ben’s clients asked him a question that got him thinking. “Where can we leave you an online review?” Ben didn’t have an answer for that. He didn’t really have an online presence. He relied on word of mouth. As he began to think through the implications of a digital presence, he realized that he wasn’t the only guide with this problem. The seed was planted and Guide Book was born.
Over the Covid pandemic lull, Ben teamed up with two co-founders, Stuart and Perry, who were also guides and outdoorsmen. The trio looked at the landscape and realized that, while there were lots of experience marketplaces out there, none of them were focusing on what was actually important: the guides offering these services. So Guide Book set out on a mission to build a platform that focused on guides and making their lives just a little bit easier.
What We Do
The Guide Book platform is built, and is continually being optimized to help guides run better businesses. We want to help them offer a seamless client experience starting with their first search for a guide, and ending after they get home from a successful fishing trip. We believe that by relieving guides of the countless hours spent managing the backend of their business, we can free them up to focus on delivering life changing experiences for their clients.
Our Approach
You aren’t going to find city tours, pub crawls, or art galleries on Guide Book. Our product is uniquely designed to facilitate outdoor adventure sports and the specific needs of the guides in this industry. We know first-hand that the best guides out there are usually the ones that don’t have time to build and manage websites and marketing plans. We are hear to help these guides tell their stories and showcase the experiences that drive them.
Your Experience
For Guides
We understand you because we've been you. Our platform is here to help you focus on what you do best – guiding adventures. We want you to use this platform in whatever way best suits your needs, whether that is picking up a few extra trips, or hosting your entire digital presence. Our mission is simply to help guides be more successful.
Got questions? Here is our Guide FAQ Page.
Our team has personally vetted every guide on our platform, and we don’t plan to quit this practice. Yes, this is a burdensome process, but we want to make sure that any guide you might book on Guide Book is someone we would either want to fish with or work with ourselves.
For Anglers
Looking for your next outdoor experience? Guide Book is your one-stop shop. We personally vet every guide on Guide Book so you know you are getting the best. Find the perfect trip, read reviews from other clients and book your next amazing adventure.
Our Team
Stuart Jordan
Co-Founder & Chief Executive Officer
Smallmouth Bass, Louisville, KY
Ben Roberson
Co-Founder & Chief Growth Officer
Brown Trout, Louisville, KY
Perry Azevedo
Co-Founder & Chief Product Officer
Chinook Salmon, Wenatchee, WA
Alyx Parks
Director of Customer Experience
Steelhead, Paris, ON
Joe Clarke
Chief Technology Officer
Whatever Bites!, Myrtle Beach, SC
Let’s go!
